To be considered for this position, please apply on the Miami University job board: https://jobs.miamioh.edu/cw/en-us/job/499518/marketing-account-manager-hospitality
This position supports development, production, and implementation of tactical marketing initiatives aimed at increasing customer retention, strengthening brand image, improving margins, and increasing market share for assigned Miami University Campus Service Departments.
Develop overall marketing strategy for client and implements the tactics that are established on a regular planning cycle. Weekly benchmarking the progress of department initiatives.
Support sales initiatives, Campus Services events, and departmental events and projects with all specific university customer segments (i.e. students, parents, faculty, athletic, administrative staff, external clients, etc.).
Execution of interactive and engaging events/projects by incorporating creative experiences to generate awareness, drive customer conversion, grow customer base, create followership, and increase brand loyalty.
Conduct market research, including identifying trends and analyzing data, for use in future planning. Coordinates collection of data for development of unit specific marketing calendar. Forecast and track key account metrics (e.g. weekly/monthly/quarterly/annual
sales results and forecasts).
Collaborates with Marketing team and peers to develop an inclusive communication strategy that includes multimedia, public relations, design, proofing, print production, distribution and installation of collateral.
Assists with account specific websites and social media channels to promote both
departmental programs, as well as all other initiatives to strengthen brand image.
Responsibilities for maintaining departmental specific budget lines and financials. Exhibits high-level of confidentiality and
• Bachelor’s degree; OR
• Associate’s degree and 2 years of related experience; OR
• 4+years of related experience