Description
To be considered for this position, please apply at the following link on the Miami University job board: https://jobs.miamioh.edu/cw/en-us/job/499263/sr-marketing-account-manager
Job Summary:Support development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, strengthening brand image, improving margins, and increasing market share for assigned Miami University Campus Service Departments.
Duties/Physical Demands:
Develop overall marketing strategy for client and implements the tactics that are established on a regular planning cycle. Weekly benchmarking the progress of department initiatives
Support sales initiatives, Campus Services events, and departmental events and projects with all specific university customer segments in assigned areas
Execution of interactive and engaging events/projects by incorporating creative experiences to generate awareness, drive customer conversion, grow customer base, create followership, and increase brand loyalty.
Collaborates with Marketing team and peers to develop an inclusive communication strategy that includes multimedia, public relations, design, proofing, print production, distribution and installation of collateral.
Assist in the development and creation of the annual strategic plan for the marketing department at fiscal yearend.
Provide supervisory support, leadership and assistance to the full-time marketing account management staff and their accounts. Exhibits high-level of confidentiality and professionalism with all university information.
Minimum Qualifications:
Bachelor’s Degree in marketing, strategic or mass media communications, public relations, interactive media studies or business management.
Desired Qualifications: Masters degree in marketing, strategic or mass media communications, public relations, interactive media studies or business management. OR 5 years of experience in the related fields
Knowledge, Skills and Abilities
Demonstrated ability to manage multiple projects and maintain a high level of productivity and quality, achieve success working without supervision and in a team environment, and troubleshoot technical issues in order to move forward with a project. Supervisory and staff development experience. Ability to lead multi-faceted projects. Basic understanding of Graphic Design and brand standard best practices. Experience in marketing plan creation and development, social media and written communications
Knowledge of HTML a plus.
EO/AA Statement/Clery Act: